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Banking and insurance. |
- Insurance benchmarking.
- Competitiveness maps.
- Impact of insurance.
- Mystery shopping program.
- Competitive Intelligence.
- Massive sales.
- Market size (Market share).
- Competitors’ profile: Commercial X-rays.
- Potential clients.
- Marketing strategies.
- Distribution channels.
- Price analysis.
- Assessment of services offered in the market.
- Historic analysis and market forecasts.
- Purchasing and consumption habits (U&A)..
- Customer satisfaction.
- Concept and advertising analysis.
- Clients’ needs in the different markets.
- Launching of new products and services.
- Assessment of the quality of the offered services.
- Development, control and implementation of promotional and sales campaigns.
- Assessment of new commercial concepts.
- Shopper studies (Mystery shopper).
- Name test (Concept test)..
- Image studies.
