Types of studies.
Automotive
Trucks and buses
Agrochemicals
Pharmaceutical
Banking and insurance
Messenger and courier companie
Chemical and petrochemical
Plastics and plastic products
Telecommunications
Textiles and colors
Electronics and appliances
Computing
Construction
Durable goods
Consumer Insights
Capital assets
Mystery Seller.
We observe and assess the companies through a mystery seller that allows us to detect deficiencies or anomalies in the purchasing process. This way, we can evaluate the company’s purchasing practices.
Methodologies.
Quantitative.
Group sessions
Deep interviews
Etnographies
Semiotics
Qualitative.
Market intelligence
Telemarketing
Face to Face
Mystery Shopper
Mystery Seller
Net Promoter Score.