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- • Satisfaction of the physicians with the laboratory vs. competitors (Pharmaceutical benchmarking).
- Positioning and repositioning of pharmaceutical products.
- Pharmaceutical mystery shopping.
- Identification of new needs of physicians in the pharmaceutical sector
- Launching of new pharmaceutical products and/or services.
- Inhibiting and motivating factors of drug prescription.
- Prescription habits.
- Sales campaigns monitoring.
Pre-Launch.
Post-Launch.
- Price tracking at sales points (drugstores, hospitals, and so on)
- Epidemiological studies.
Oncological.
Pediatric.
Cardiologic.
Neurological.
Gastroenterological.
- Products and flavors test.
- Advertising tracking (Pre-test & Post-Test)..
- Concept test.
- Prescription and management habits.
- BRAND GROWTH PLAN.
- Brand positioning.
- Treatment and prescription habits among general practitioners.
- Purchasing and/or consumption habits.
- Customer satisfaction.
- Concept and advertising analysis.
- Assessment of new commercial concepts..
- Shopper studies (Mystery shopper).
- Name test (Concept test).
- Pharmaceutical image studies.
