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Telecommunications. |
- Competitors’ commercial X-rays (Competitive Intelligence).
- Price Tracking.
- Special services tracking.
- Sales forces assessment.
- Related strengths studies.
- Active and inactive clients measuring (loss tracking).
- Shopper studies for special products/services.
- Net Promoter Score.
- Customer satisfaction index.
- New clients’ assessment.
- IT needs analysis and assessment by demand segment .
- Image assessment and brand positioning .
- Client departure assessment.
- Mystery shopper products.
- Market size.
- Market share.
- Potential clients.
- Marketing strategies.
- Distribution channels.
- Assessment of services offered in the market.
- Historic analysis and market forecasts.
- Purchase and/or consumption habits.
- Customer satisfaction.
- Concept and advertising analysis.
- Clients’ needs in the different markets.
- Launching of new products and services.
- Telecommunications benchmarking.
- Assessment of the quality of the offered services.
- Development, control and implementation of promotional and sales campaigns.
- Assessment of new commercial concepts.
- Shopper studies (Mystery shopper).
- Name test (Concept test).
- Image studies
